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March 7, 2018

After 125 years of promoting the clean-living American dream style image associated with Coca-Cola, the company has recently announced plans to diversify their product range into alcohol.  The new alcopop style drink will launch in Japan in response to a recent surge i...

March 7, 2018

In an era of greater enlightenment and awareness of social and gender divides, BrewDog's launch of a pink labelled drink aimed specifically at the women's market is either a massive mistake or a stroke of marketing genius.  It is fair to say that opinions are divided a...

March 5, 2018

Apple have just announced a new series of devices to be launched this year, including what will be the largest ever iPhone device and a return to offering a cheaper alternative much like the rapidly discontinued 5c of a few years ago.

This is a great article to use for...

March 2, 2018

Whilst competitions have always formed a significant element of many companies 'below the line' promotions, the chances of actually winning anything have dramatically reduced as this article illustrates.  Badly run competitions and promotions can harm brands, as H...

March 1, 2018

With the imminent collapse of the once dominant Toys R Us chain in the UK, this article considers just why the previous king of toys is no more.  Was it really just bad management and if so, how did they so badly misjudge the changing market and buying habits of consum...

February 26, 2018

The ability to innovate and create a product that genuinely stands out within the highly competitive mobile industry was once a viable strategy but has the iPhone been responsible for a more conservative business model?  This article is great for using as an entry poin...

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March 26, 2018

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