Starbucks Trial a 'Green Levy'
With the increasing pressure upon companies to be ever more socially responsible and to especially focus upon reducing their plastic waste, Starbucks trial charging customers in London more for their disposable cups. The question remains as to whether this will change consumer behaviour or will they simply absorb the relatively small price rise?
A useful article for helping to introduce corporate social responsibility, negative externalities and behavioural economics. [Click on image to read full article].