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Toys Ain't Us Anymore!

With the imminent collapse of the once dominant Toys R Us chain in the UK, this article considers just why the previous king of toys is no more. Was it really just bad management and if so, how did they so badly misjudge the changing market and buying habits of consumers.

A great article to use when analysing marketing strategy and Ansoff's Matrix. [Click on image to read full article]

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