McCain Fried Over Competition

Whilst competitions have always formed a significant element of many companies 'below the line' promotions, the chances of actually winning anything have dramatically reduced as this article illustrates. Badly run competitions and promotions can harm brands, as Hoover have found to their cost over the years, and it seems that McCain are the latest culprits, even attracting the interest of the Advertising Standards Authority. [Click on image to read full article].