• teachingbusiness


The restaurant industry is already under huge pressure in the UK and therefore it is perhaps no surprise that Nando's have acted quickly to protect their brand (intellectual property) when a local Reading entrepreneur opened up a new chicken restaurant called Fernando's. Despite a very similar image, name and menu, the owner of the local business claims that he is being bullied by the Nando's chain.

A great article to illustrate the importance of branding, copyright and intellectual property rights. [Click image to read full article].

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