The Bottom Line!
The baby market is highly lucrative as mothers are prepared to pay high prices to ensure the safety and comfort of their little ones. This video tells the story of an e-commerce entrepreneur who spotted a gap in the market for an ecological nappy. The reusable nappy is nothing new but with the consumer becoming increasingly focused upon their impact on the environment, the decision by Ecopipo to return to a fabric-based nappy has proven to be a great success.
The video is fantastic to illustrate the use of social media to help with market research and how e-commerce was then use to expand the brand beyond Mexico to the rest of the world. [Click image to watch video]