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Easter: Packing an Ecological Problem

Market research organisation Which? have just published their findings into Easter eggs and their report makes disturbing reading for the environment. With nearly a third of the weight of all eggs been made up of packaging consisting of plastic and cardboard, the cumulative impact on landfill sites is negative. Despite this, some manufacturers are making efforts to address the problem and are seeking ways of minimising packaging or making use of eco-friendly materials. This is a very topic article that is brilliant for introducing the concepts of packaging and its role in the marketing mix, as well as corporate social responsibility and ethics. [Click on image to read full article].

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