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Timed to Perfection


This article is great for illustrating the concepts of job production, bespoke design, quality and the reasons why SMEs continue to thrive despite the pressures of the larger competitors within the market. Handmade and bespoke designed watches from Switzerland are still very much the ultimate in luxury and customers are prepared to not only pay a high premium but to join a lengthy waiting list for their items with some workshops turning out only 50 watches per year. Despite the modernisation of the industry and the likes of Apple and other large multinationals seeking to dominate market share, what this article shows us is that quality is worth paying extra for and that traditional skills remain but at a premium. [Click on image to read full article]


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