AQA A Level Business UNIT 8 - Choosing Strategic Direction

AQA A Level Business UNIT 8 - Choosing Strategic Direction


A 2 part resource that includes detailed teacher PowerPoint resources covering Unit 8 of the A Level Business course.


PowerPoints include:


•Choosing Strategic Direction (Ansoff’s Matrix)
•Strategic Positioning


Specific topic areas include:


Ansoff's Matrix

Market penetration

Market development

New product development


Porter's Low Cost and Differentiation Strategies

Bowman's Strategic Clock model

Influences on the choice of a positioning strategy

The benefits of having a competitive advantage

The problems of maintaining a competitive advantage


Each presentation contains extensive, detailed notes that are specific to the exam requirements of the AQA. These resources are designed to be engaging and accessible and all contain the Quick Fire Five knowledge questions, a short objective test and an essay practice (all with suggested solutions).


In addition, each presentation is accompanied with a FREE student revision notes handout to assist with the delivery of the material.