AQA A Level Business UNIT 8 - Choosing Strategic Direction

A 2 part resource that includes detailed teacher PowerPoint resources covering Unit 8 of the A Level Business course.
 
PowerPoints include:
 
•Choosing Strategic Direction (Ansoff’s Matrix)
•Strategic Positioning
 
Specific topic areas include:
 
Ansoff's Matrix
Market penetration
Market development
New product development
Diversification
Porter's Low Cost and Differentiation Strategies
Bowman's Strategic Clock model
Influences on the choice of a positioning strategy
The benefits of having a competitive advantage
The problems of maintaining a competitive advantage
 
Each presentation contains extensive, detailed notes that are specific to the exam requirements of the AQA. These resources are designed to be engaging and accessible and all contain the Quick Fire Five knowledge questions, a short objective test and an essay practice (all with suggested solutions).
 
In addition, each presentation is accompanied with a FREE student revision notes handout to assist with the delivery of the material.