Edquas PowerPoint The Marketing Mix: Promotion
The latest in the new series of PowerPoint resources aimed at assisting teachers with the delivery of the WJEC/Eduqas A-level Business specification (but are suitable for all boards). These slides and hand out are designed to support the delivery of the Component One topic of promotion. They explain the different above the line and below the line strategies used by a business to promote their products and show an understanding of how different types of business organisation in different situations will use a range of different promotional strategies. The slides contain the Quick Fire Five questions and also a practice essay (both with solutions).