Eduqas PowerPoint Market Research

Eduqas PowerPoint Market Research


The latest in the new series of PowerPoint resources aimed at assisting teachers with the delivery of the WJEC/Eduqas A-level Business specification but it is suitable for all boards. These slides and hand out are designed to support the delivery of the Component One topic of market research. They explain the purpose and value of carrying out market research; distinguish between primary and secondary research and also quantitative and qualitative data; analyse the benefits and drawbacks of sampling (quota and random) and show an understanding of the need to avoid bias in market research. The slides contain the Quick Fire Five questions and also a practice essay (both with solutions).



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