AQA Business - Assessing a Change in Scale

AQA Business - Assessing a Change in Scale


A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of assessing a change in scale and has been adapted to meet the specific requirements of the AQA specification. The presentation considers the reasons behind business growth and retrenchment. It then examines the concepts of organic and external growth before analysing the key issues with growth. This includes economies of scale, economies of scope, diseconomies of scale, the experience curve and overtrading and a detailed examination of Greiner’s model of growth. The pack concludes with a critical analysis of methods of growth including mergers, takeovers, ventures and franchising before assessing different types of growth including vertical, horizontal and conglomerate integration. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers.



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