AQA Business - Assessing Internationalisation

AQA Business - Assessing Internationalisation


A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of assessing internationalisation and has been adapted to meet the specific requirements of the AQA specification. The presentation considers the basic purpose of international trade. It then examines the various strategies that firms can use to access foreign markets before assessing the impact of multinational corporations upon global markets and examines the use of Bartlett & Ghosal’s international strategy matrix. The pack contains the Quick Fire Five knowledge questions, a practice calculation question, a short objective test and an essay question all complete with suggested answers.



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