A range of materials aimed at supporting teachers of the AQA A Level in Business and modified to reflect the 2023 changes. This presentation is designed to cover the topic of segmentation, targeting and positioning. The presentation considers the process and value of market segmentation, targeting and positioning (STP), the different methods of segmentation, the influences on choosing a target market and positioning (including market mapping) and the value of niche and mass marketing. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers.