A range of materials aimed at supporting teachers of the AQA A Level in Business and modified to reflect the 2023 changes. This presentation is designed to cover the topic of understanding marketing objectives. The presentation considers primary and secondary market research, sampling methods (including random, quota and stratified), quantitative and qualitative data, market size, growth and share calculations, correlation analysis and extrapolation, the use of technology in the collation of marketing data and the use of price and income elasticity. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers.