This AQA A Level Business (7138) PowerPoint covers the topic of Digital Technology and Marketing.  It is designed to support teachers in delivering clear, engaging and exam-focused lessons that are fully aligned to the latest specification.
 
What's Included
 
This resource includes:
A fully editable PowerPoint presentation (typically 30-50 slides)
'Do Now' starter activity
'Quick Fire Five' knowledge check 
Clearly structured theory with applied examples
Exam-style questions, including extended response practice
Suggested answers to support teaching and assessment
 
Content Coverage
 
Topics covered include:
Purpose and value of digital technology including Artificial Intelligence (AI) in marketing for:
social media campaigns
content marketing
search engine optimisation (SEO)
pay per click (PPC)
website cookies
Measures of success in digital marketing should include search performance, click through rates, time spent on a site, conversion rates, number of users/subscribers, advertising revenue
Purpose and value of Customer Relationship Management (CRM): customer acquisition, customer retention, lead generation, pipeline management
Purpose and value of data analytics in marketing: segmentation, campaign performance tracking, personalisation, predictions, dynamic pricing
How the use of digital technology in marketing can affect competitiveness
 
Teaching Focus
 
The resources are designed by an experienced A Level Business teacher with over 25 years experience of leading Business and Economics Departments and examining.   
 
The focus is on providing a more in-depth understanding, whilst seeking to build strong chains of analysis and evaluation required for examination success.
 
Ideal for both new and experienced teachers looking to save planning time while delivering high-quality lessons.