A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.2.1. Demand. It considers the issues of substitutes and complementary goods and how they influence demand, changes in consumer incomes, fashions and tastes, advertising and branding, demographics, external shock and seasonality. The slides contain several activities with suggested answers including the Quick Fire Five and a 10 mark practice question. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.