A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 4.3.1.Marketing. It considers the issues of global marketing strategies; glocalisation; ethnocentric marketing; polycentric marketing; geocentric marketing and adjustments to the Marketing Mix and Ansoff’s Matrix to meet the demands of global markets. The slides contain several activities with suggested answers including the Quick Fire Five and a 10 mark practice question. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.