A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of customer needs and has been adapted to meet the specific requirements of the Edexcel 1BS0 specification. The presentation considers the common needs of customers such as price, quality convenience and choice before examining the importance of identifying and understanding customers from the perspective of increasing sales and business survival. The pack contains relevant video clips, a starter and plenary activity, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.