A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of price and its role in the marketing mix. It considers the importance and role of price in the marketing mix with a focus upon different pricing strategies and concluding with an examination of price’s role within the different stages of the product life cycle. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.