A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of the competitive environment and has been adapted to meet the specific requirements of the Edexcel 1BS0 specification. The presentation considers the main elements involved in a competitive environment and the strengths and weaknesses associated with competitors. It considers issues such as price, quality, product range and also includes a useful assessment of SWOT analysis and its use in business decision making. The pack contains a starter and plenary activity, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.