A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of the marketing mix and its role in business decisions. It considers the impact of an integrated marketing mix and examines the impact of each different element of the marketing mix upon the other factors of the 4Ps model. It examines how an integrated marketing mix can provide a business with a competitive advantage and also considers the difficulties of maintaining this in the long-term. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.