Refreshed and updated PowerPoint resources aimed at assisting teachers with the delivery of the WJEC/Eduqas A-level Business specification. These slides are designed to support the delivery of the Component One topic of the marketing mix and price. These notes analyse all aspects of the Price including an assessment of the influence of supply and demand upon pricing strategies, price makers, price takers and a critique of the pricing strategies themselves including: price penetration; price skimming; psychological pricing; cost-plus pricing; contribution pricing; destroyer (predatory) pricing; loss leaders and competitive pricing. The slides contain the Quick Fire Five questions and also a practice essay (all with suggested solutions).