This AQA A Level Business (7138) PowerPoint covers the topic of Identifying, Anticipating and Understanding Customer Needs. It is designed to support teachers in delivering clear, engaging and exam-focused lessons that are fully aligned to the latest specification.
What's Included
This resource includes:
- A fully editable PowerPoint presentation (typically 30-50 slides)
- 'Do Now' starter activity
- 'Quick Fire Five' knowledge check
- Clearly structured theory with applied examples
- Exam-style questions, including extended response practice
- Suggested answers to support teaching and assessment
Content Coverage
Topics covered include:
- Purpose and value of market research
- Value of primary and secondary market research
- Value of quantitative and qualitative data
- Meaning and significance of confidence levels and confidence intervals
- Purpose and value of market mapping
- Influences on how market research is conducted: risk, cost, time, need for reliability.
Teaching Focus
The resources are designed by an experienced A Level Business teacher with over 25 years experience of leading Business and Economics Departments and examining.
The focus is on providing a more in-depth understanding, whilst seeking to build strong chains of analysis and evaluation required for examination success.
Ideal for both new and experienced teachers looking to save planning time while delivering high-quality lessons.
