A set of 50 A5 sized flashcards to assist SEND and lower ability pupils access a basic understanding of marketing. This is an extensive topic area within many of the GCSE courses and these cards help to introduce pupils to a wide variety of concepts and key terms in a clear and concise manner.
The pack contains separate images for each of the cards, as well as a PDF version, to provide teachers with the maximum flexibility as to how they can be used.
Topics covered include:
Advertising
Branding
Cash Cow
Competitive Pricing
Consumer Goods
Cost-Plus Pricing
Customer Service
Data
Digital Adverts
Direct Marketing
Dog
E-Commerce
Focus Group
Footfall
Glocalisation
Loss Leader
Market Mapping
Market Research
Market Segment
Market Segmentation
Market Share
Market
Marketing Mix
Mass Market
M-Commerce
Multi-Channel Distribution
Niche Market
Penetration Price
Place
Premium Price
Price Discrimination
Price Skimming
Price
Primary Research
Problem Child
Product Differentiation
Product Extension Strategy
Product Life Cycle
Product
Promotion
Psychological Pricing
Qualitative Data
Quantitative Data
Sales Forecast
Sales Promotion
Saturated Market
Secondary Research
Star
Target Market
Unique Selling Point (USP)
