This AQA A Level Business (7138) PowerPoint covers the topic of Marketing Mix - Promotional Mix.  It is designed to support teachers in delivering clear, engaging and exam-focused lessons that are fully aligned to the latest specification.
 
What's Included
 
This resource includes:
A fully editable PowerPoint presentation (typically 30-50 slides)
'Do Now' starter activity
'Quick Fire Five' knowledge check 
Clearly structured theory with applied examples
Exam-style questions, including extended response practice
Suggested answers to support teaching and assessment
 
Content Coverage
 
Topics covered include:
Purpose and value of promotion
Purpose and value of advertising
Purpose and value of social media and influencers
Purpose and value of sales promotions
Purpose and value of sponsorship
Purpose and value of personal selling, including the role of account managers and sales teams in managing client relationships and sales
Purpose and value of building a strong brand, brand loyalty, own label brands
Influences on the promotional mix
 
Teaching Focus
 
The resources are designed by an experienced A Level Business teacher with over 25 years experience of leading Business and Economics Departments and examining.   
 
The focus is on providing a more in-depth understanding, whilst seeking to build strong chains of analysis and evaluation required for examination success.
 
Ideal for both new and experienced teachers looking to save planning time while delivering high-quality lessons.