This OCR A Level Business (H436) PowerPoint covers the topic of What is Marketing?. It is designed to support teachers in delivering clear, engaging and exam-focused lessons that are fully aligned to the latest specification.
 
What's Included
 
This resource includes:
A fully editable PowerPoint presentation (typically 30-50 slides)
'Do Now' starter activity
'Quick Fire Five' knowledge check
Worksheet activity sheet
Clearly structured theory with applied examples
Exam-style questions, including extended response practice
Suggested answers to support teaching and assessment
 
Content Coverage
 
Topics covered include:
The purpose and role of marketing
Identifying a market and understanding its customers
Satisfying and informing customers
Increasing sales
Creating a unique selling point (USP)
Approaches to marketing
Market and product orientation
 
Teaching Focus
 
resources are designed by an experienced A Level Business teacher with over 25 years experience of leading Business and Economics Departments and examining.
 
The focus is on providing a more in-depth understanding, whilst seeking to build strong chains of analysis and evaluation required for examination success.
 
Ideal for both new and experienced teachers looking to save planning time while delivering high-quality lessons.