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Globalisation

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Teaching Business

Globalisation

A clear guide to globalisation, covering the causes of increased global business activity, including trade liberalisation, political change, transport and communication costs, TNCs, FDI, migration, labour markets and structural change.

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Created by an experienced Head of Business and examiner
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KEY POINTS

  • Globalisation is the growing interdependence of countries, economies, markets and businesses.

  • It has increased because of trade liberalisation, political change and lower transport and communication costs.

  • Transnational corporations have accelerated globalisation by operating, producing, sourcing and selling across many countries.

  • Foreign direct investment allows businesses to invest directly in overseas operations such as factories, stores or subsidiaries.

  • Migration and the growth of the global labour force can give businesses access to labour, skills and new markets.

  • Structural change means economies become more specialised, with some focusing on manufacturing, services, technology or finance.

  • Globalisation can create opportunities through larger markets, lower costs, economies of scale and access to specialist suppliers.

  • Globalisation can also create threats through stronger competition, supply-chain risk, ethical concerns and exposure to political or exchange rate changes.

  • Strong exam answers judge whether globalisation creates a real opportunity for the specific business or adds risk and complexity.

KEY DEFINITION

Globalisation

Globalisation is the growing integration and interdependence of countries, economies, markets and businesses through trade, investment, technology, migration and international supply chains.

Main Explanation

Globalisation is the growing integration and interdependence of countries, economies, markets and businesses. It means that businesses are increasingly affected by events, competitors, suppliers, customers and governments in other countries.


One important cause of globalisation is trade liberalisation. This means the reduction of barriers to trade, such as tariffs, quotas and restrictions on imports and exports. When trade barriers fall, it becomes easier for businesses to sell products overseas and buy materials, components or finished goods from other countries.


Political change has also contributed to globalisation. Some countries have opened their economies to international trade and foreign investment. Governments may join trade agreements, reduce restrictions on overseas businesses or encourage multinational companies to invest. This can create new markets and production opportunities.


Reduced transport costs have made global business more practical. Container shipping, larger cargo vessels, improved ports, air freight and better logistics allow products and components to move around the world more efficiently. This means a business can source from one country, produce in another and sell in many more.


Reduced communication costs have also increased globalisation. The internet, mobile technology, video meetings, cloud systems and digital platforms allow businesses to coordinate international operations more easily. Managers can communicate with suppliers, customers and employees across different countries quickly and at lower cost.


Transnational corporations, often called TNCs, are a major feature of globalisation. These are large businesses that operate across several countries. They may design products in one country, source components from another, manufacture in another and sell globally. TNCs can spread investment, jobs, technology and business practices across countries.


Foreign direct investment, or FDI, is another important driver. FDI occurs when a business invests directly in operations in another country, such as building a factory, opening stores or acquiring an overseas business. This can help the business access new markets, reduce production costs or gain local knowledge.


Migration and the growth of the global labour force have also supported globalisation. Workers may move between countries, and businesses may access labour from different parts of the world. This can help reduce labour shortages, provide specialist skills or lower labour costs. However, it can also create political, ethical and social debate.


Structural change is another cause of globalisation. Economies change over time, with some becoming stronger in manufacturing, others in services, technology, finance or raw materials. Businesses may locate different activities in countries where there is a competitive advantage. For example, manufacturing may be placed where supply chains and production skills are strong, while design or finance may remain elsewhere.


Globalisation can create opportunities for businesses. It can increase the potential market size because businesses can sell to customers in more countries. It can reduce costs if firms can source cheaper materials, use lower-cost production locations or access specialist suppliers. It may also allow businesses to achieve economies of scale by producing for larger global markets.


However, globalisation can also create threats. Domestic businesses may face more competition from overseas rivals. Businesses may become dependent on complex international supply chains that can be disrupted by transport delays, political instability, protectionism, conflict or natural disasters. Exchange rate changes can also affect import costs and export prices.


There are also ethical and reputational risks. Businesses may be criticised if overseas suppliers have poor working conditions, low wages or weak environmental standards. Customers and pressure groups may expect businesses to monitor their international supply chains carefully.


Overall, globalisation is not automatically good or bad for a business. It creates opportunities for growth, lower costs and wider market access, but it also increases competition, risk and complexity. The impact depends on the business’s products, resources, supply chain, market position and ability to manage international operations.

✎ EXAMINER TIP

When answering questions on globalisation, identify the specific cause or driver first. Then explain how it affects costs, market access, competition, supply chains, risk and the business’s long-term strategy.

KEY FORMULAS(s)

Profit and Profitability Formulas

These key formulas help you calculate different profit measures and profitability ratios used in business.

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Gross Profit

Gross profit = Revenue − Cost of sales

The profit made after deducting direct costs.

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Remember: profit shows how much money has been made, while profitability shows how efficiently revenue is being turned into profit.

DATA TABLE

Income Statement for North Coast Coffee Ltd

This statement shows how revenue is converted into gross profit, operating profit and net profit.

Revenue

£250,000

Output

Fixed Costs

Variable Costs

Total Costs

Revenue

Profit / Loss

  0 candles                      £1,200                          £0                                £1,200                            £0                          -£1,200

Net profit is the final profit remaining after all costs and expenses have been deducted from revenue.

Globalisation: Opportunities, Threats and Business Response

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This chart shows how globalisation can create growth and cost opportunities while also increasing competition, supply-chain risk and strategic complexity.

WORKED EXAMPLE

Worked Example: North Coast Coffee

How many coffees must be sold to break even?

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Fixed Costs

£1,800

equity + long-term debt

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Break-even output = Fixed costs ÷ Contribution per unit

Contribution per unit = Selling price − Variable cost

£3.50 − £1.10 = £2.40

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Step 1: Calculate contribution

£3.50 − £1.10 = £2.40

Contribution per unit is the amount each coffee contributes towards fixed costs.

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BREAK-EVEN OUTPUT:

750 coffees per month

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EXAM TIP

Always explain what the number means for the business. Do not just calculate the break-even point.

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Factors Contributing to Increased Globalisation

This diagram shows the main factors that have increased globalisation, including trade liberalisation, political change, lower transport and communication costs, TNCs, FDI, migration, global labour force growth and structural change.

APPLICATION

Toyota

Toyota provides a useful real-world example of globalisation because it operates through international production, sales and supply networks. The business sells vehicles in many countries and uses manufacturing operations in different regions, including Europe.

Globalisation helps Toyota access larger markets. Selling across many countries means the business is not dependent on one domestic market. If demand falls in one region, sales in another region may help reduce risk and support long-term growth.

Toyota also shows how businesses can use international production. Producing vehicles closer to major markets can reduce transport distances, improve responsiveness to customer demand and help the business adapt products to local requirements. This links to reduced transport costs, trade access and the role of transnational corporations in globalisation.

Foreign direct investment is also relevant. When Toyota invests in manufacturing facilities outside Japan, it can access local labour, supplier networks, government support and regional markets. This can strengthen competitiveness if the location offers skills, infrastructure and reliable supply chains.

However, globalisation also creates risk. Toyota may be affected by exchange rate changes, trade barriers, supply-chain disruption, political decisions and differences in regulation between countries. A global production network can create efficiency, but it also requires careful coordination.

The Toyota example shows that globalisation is not just about selling abroad. It involves international production, investment, supply chains, labour, technology, trade access and strategic risk. The key judgement is whether the benefits of larger markets and global efficiency outweigh the complexity of operating internationally.

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This independent educational case study is not affiliated with, endorsed by or sponsored by Greggs plc. Any financial figures used alongside this example should be treated as simplified or hypothetical estimates created for teaching purposes.

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ANALYSIS

EXAM FOCUS

Analysis questions require you to examine a business concept or issue in detail, breaking it down into its component parts.  You should explain how and why something happens and consider its impact on the business.

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How to Approach Analysis Questions

1

Identify the key issue or concept

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Break it down

3

Explain how and why

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Reach a reasoned conclusion

Read the question carefully and highlight the focus of the analysis.

Consider the different factors, causes or impacts related to the issue.

Provide clear explanations using business terms and links points to context. 

Evaluate the overall implications for the business.

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Example Analysis Question

North Coast Coffee is considering using break-even analysis before opening a second café.

Advantages

• Sales forecasts may be inaccurate.

• Assumes costs and revenue remain constant.

• External factors may reduce reliability.

• Ignores qualitative business factors.

Disadvantages

• Sales forecasts may be inaccurate.

• Assumes costs and revenue remain constant.

• External factors may reduce reliability.

• Ignores qualitative business factors.

Key Exam Tip

If you find it difficult to expand your answer and show the type of depth that an examiner is looking for in a top response, consider using the 'so what' approach. 

Tesco carry out market research - so what? - this allows them to better understand customer needs - so what? as a result Tesco can provide goods more likely to sell - so what? - this will increase Tesco profit and ensure higher levels of customer satisfaction - so what? this means that customers are likely to become more loyal to Tesco.

Avoid These Exam Traps

Students often lose marks on calculation and analysis questions by making these mistakes.  Watch out for them in your exam!

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Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

Tip:

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

2

Red Exclamation Icon_edited.jpg

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

Tip:

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

3

Red Exclamation Icon_edited.jpg

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

Tip:

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

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Be precise.  Read the question carefully.  Show your working.

Small mistakes can cost big marks.

EXAM PRACTICE

Practice Question

Apply your knowledge of profit and profitability to answer this exam-style question.

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MINI CASE STUDY

North Coast Coffee Ltd is a premium coffee business which sells freshly roasted coffee beans through its online store and a small chain of independent cafés. The business has experienced strong sales growth due to increasing demand for high-quality speciality coffee products.

The business generates annual revenue of £250,000. Its cost of sales, including coffee beans, packaging and direct production costs, totals £100,000. North Coast Coffee Ltd also faces operating expenses of £80,000, including marketing, employee wages, rent and administration costs. In addition, the business pays £20,000 in interest and taxation each year.

The owner, Mia Thompson, is reviewing the company’s profitability because rising wage costs and increased competition in the premium coffee market have started to place pressure on operating profit margins. She is considering increasing prices slightly in order to protect profitability while still maintaining customer demand.

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EXAM QUESTION

Analyse the possible reasons for BrightBite’s falling profit margins and evaluate strategies it could use to improve profitability.

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HOW TO ANSWER

P

Point

E

Explain

A

Apply

C

Consequence

H

However...

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MODEL ANSWER

P

Point

Increasing prices could improve the profitability of North Coast Coffee Ltd because each sale would generate a larger amount of revenue and potentially increase profit margins.

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EXAMINER TIP

For full marks, make sure you analyse causes rather than just listing them, and evaluate realistic strategies with clear judgement.  THINK:  Which strategy would have the biggest impact and why?

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CALCULATOR

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Globalisation

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